Bengaluru: OneTAC, India’s pioneering digital public infrastructure (DPI) for Tourism, Arts & Culture, officially launched the OneTAC Udupi Experience Circuit at the Bangalore Tech Summit 2025.
The launch of OneTAC was attended by Prashant Prakash, Chair of the Karnataka Vision Group on Startups and Partner at Accel, along with Dr Trilok Chandra, IAS, Secretary – Tourism, Government of Karnataka.
The initiative carries formal endorsement from the Ministry of Tourism under the national Incredible India campaign.
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OneTAC: Strengthening Community-Led Tourism Through Digital Public Infrastructure
The OneTAC Udupi Experience Circuit has been built through a collaborative ecosystem involving CulKey Foundation, Samhita, GoodPass, RubiX, and Paradise Group.
These partners contribute expertise in culture, community mobilisation, discovery technologies, supplier aggregation, and hospitality, collectively establishing a scalable model for community-driven tourism.
This model empowers micro-entrepreneurs, artisans, guides, performers, and hyper-local creators through interoperable public digital infrastructure.
Speaking at the launch, Prashant Prakash noted that OneTAC embodies a DPI-first mindset that can empower cultural creators and position Karnataka as a leader in experiential tourism.
OneTAC Udupi Experience Circuit: First Cohort Announced
The inaugural phase of the OneTAC Udupi Experience Circuit features 20 experience entrepreneurs offering more than 15 curated trails across six categories.
Over the next 180 days, OneTAC will onboard more creators, expand circuits, and strengthen tourism-led livelihood generation across Udupi and the Coastal Karnataka region.
Dr. Trilok Chandra emphasized that initiatives like OneTAC and the soon-to-be-launched Karnataka Centre for Cultural Diplomacy (KCCD) will enhance Karnataka’s cultural visibility globally and promote an inclusive, community-led tourism ecosystem.
Why Udupi Was Chosen
Udupi offers a unique combination of cultural heritage, ecological diversity, and creator-led entrepreneurship.
From ancient temple traditions and Daiva worship to Yakshagana theatre, folk arts, ocean sports, mangrove ecosystems, and seafood-rich culinary heritage, Udupi represents a living cultural landscape anchored by grassroots creators.
Prathima Manohar, Director, GoodPass & Paradise Group, highlighted that the future of tourism will be shaped by Made-in-Local creators and that OneTAC enables dignified, technology-powered livelihood creation at the grassroots.
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Udupi Circuits: Cultural, Culinary, Adventure and Wellness Experiences
During the Bangalore Tech Summit, guests experienced Udupi’s multidimensional culture through creators, chefs, performers, and storytellers. The Udupi Experience Circuit covers a wide range of curated themes:
- Sacred Heritage & Temple Trails – Devi traditions, ancient temples, Daiva sthanas, and Bahubali heritage sites
- Nature & Wilderness – Herping hotspots, turtle conservation zones, mangroves, forest walks, and Western Ghats biodiversity
- Coastal Harvest & Culinary Experiences – Seafood market trails, fisherfolk interactions, seasonal catch journeys, coastal cuisine, temple foods
- Soul of Tulu Nadu – Kambala, Bhoota Kola, Yakshagana, folklore, crafts
- Ocean & Adventure – Surfing, kayaking, island and backwater experiences
- Wellness & Heritage – Ayurveda therapy, traditional healing, coastal wellness centres
Every experience listed is digitally discoverable, bookable, verifiable, and designed to build trust between local hosts and travellers.
OneTAC Impact Fund Launched to Scale Livelihoods
The State Government and ecosystem partners jointly announced the OneTAC Impact Fund, aimed at strengthening tourism-based livelihoods and scaling operations for micro experience entrepreneurs.
Beginning with the Udupi cohort, the fund will support future suppliers across Karnataka and other regions as new circuits are launched.
